Sports & Entertainment

In our celebrity-obsessed world, businesses increasingly engage famous personalities to endorse their products. Exploitation of “image rights” is therefore a massive revenue generator. In a world of visual media saturation, these rights have a huge financial value to certain individuals in the media spotlight, such as sports persons, singers, actors, and celebrities.

 

What are Image Rights?

 

An image right is a person’s right to their own persona, including the right to prevent or restrict others from using their name, likeness, or other unique characteristics associated with their personality (such as their signature, logos, slogans, etc. The individual has the right to control the commercial use of his or her name, image, likeness, or other unequivocal aspects of one’s identity. It is generally considered a property right as opposed to a personal right, and as such, it can survive the death of the individual (to varying degrees depending on the jurisdiction).

 

Our expert business consultants in Dubai can help you every step of the way if you need help monetising your image or securing the rights to your image. For information and advice on salary enhancement and protection please contact us at companyformation@trinitygroup.eu.

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Solidus Asset Management